The Culture Code is the unconscious meaning we apply to any given thing -- a car, a type of food, a relationship, even a country -- via the culture in which we are raised. The American experience with Jeeps is very different from the French and German experience because our cultures evolved differently (we have strong cultural memories of the open frontier; the French and Germans have strong cultural memories of occupation and war). In The Culture Code , Dr. Rapaille decodes two dozen of our most fundamental archetypes--ranging from sex to money to health to America itself--to give us "a new set of glasses" with which to view our actions and motivations. These codes?the Culture Code?are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives.
And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. Rapaille, Clotaire, The Culture Code, (New York: Broadway Books), 2006.
Currently, I am reading The Culture Code by Clotaire Rapaille. The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. The respective folder is denoted by the culture code.
